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We offer:
An innovative strategy of image creation
on the market. Our events provide an
opportunity to communicate and to con-
duct advertising activities throughout the
entire year;
An opportunity to promote a brand in
the centre of one of the most beautiful
Polish cities;
Gaining recognition and appreciation of
the sporting event participants and their
loved ones – customers;
An opportunity to create your own ac-
tivities connected with sporting events,
during which your companies will be
able to reach their set goals.
Our forms of promotion:
Our website is the basic tool for com-
munication with the participants of all
events organised by us. Apart from all
the organisational information, interest-
ing industry-related content is published
there;
Social Media (Facebook, YouTube, Ins-
tagram) – our communication with the
participants is based on social media,
which allow our sponsors to reach their
target group faster, more often and with
involvement higher than ever before. The
statistically typical fan of the Cracovia
Marathon fanpage is a person 25-34
years old;
A B5 format folder – for every event
organised by us we publish an official
folder. It contains all the essential in-
formation regarding a given event. In
the case of running events, the folder
is a part of the competitor packages –
thanks to this it reaches thousands of
participants directly. For the Cracovia
Marathon we print almost
15 000
fold-
ers, for the Half Marathon the number
was
10 000
;
The Newsletter – reaches over
19 000
subscribers. We send a newsletter to the
participants of our sporting events. It
contains information regarding sports
infrastructure and other events organ-
ised by the ZIS;
Pasta Party – traditionally, on the eve of
the marathon, a meeting of all partici-
pants takes place, with a common meal
and friendly atmosphere. The informal
nature of this event makes it easier for
the companies to present their products
and services in various ways. The pro-
posals of detailed solutions are tailored
to every sponsor. The Pasta Party usually
gathers approx.
3000
participants;
Expo – the exhibition creates a perfect
opportunity to reach people for whom
running and active recreation are a real
passion. During the Cracovia Marathon
and the Royal Half Marathon over 20
companies present their products and
services, and the Expo is visited by ap-
prox.
25 000
people every year;
The exposition of a brand on all advertis-
ing materials, dedicated to a given sport-
ing event (outdoor, branding during the
event, press, television, radio, internet,
digital signage, printed materials).
We can guarantee
the following benefits:
Being associated with a prestigious
event;
Direct contact with the customer/runner/
fan on the day of the event;
An opportunity to create associations
with values such as health, dexterity and
persistence;
The ability to use communication chan-
nels used by the Organiser of many
sporting events – e-mailing, website,
social media;
A perfect platform for CSR-related activi-
ties – exercise for employees and local
communities.
■
NAMING RIGHTS
The basic task of the ZIS is manage-
ment and constant maintenance of the
city’s sports infrastructure. This creates
cooperation opportunities for business-
es in the very attractive field of venue
commercialisation, including purchasing
the so-called naming rights. The ZIS,
as a manager of over 100 sports facili-
ties located in Krakow has the rights for
their commercial exploitation through
standard forms of advertising (provision
of advertising space) and also in terms
of linking the names of venues with the
names or brands of the companies in-
terested.
WE WOULD LIKE
TO INVITE YOU
TO WORK WITH US
A sponsorship contract will be the basis
for cooperation between the sponsor of
the event and our unit. Depending on
the amount of the financial contribution,
the offer may be based on exclusivity
in a given industry and the purchase of
a given title (e.g. presenting sponsor,
technical sponsor, isotonic drink spon-
sor). The detailed scope of promotional
and advertising services is agreed upon
individually, depending on your needs
and marketing objectives. After the
event we provide a report on the ex-
ecution of the agreement, including the
calculations of the AVE.
We would like to invite you to take
a closer look at the detailed offer of our
services and numerous cooperation op-
portunities. Our teamwill prepare an of-
fer tailored to your needs and the nature
of your business.
Contact us:
sponsoring@zis.krakow.pl.